A little bit about Braelands
My name is Lou Mawhinney & I am a fifth generation beef farmer Myrniong, Victoria.With the support of my husband I now have the privilege to run our family farm “Braelands”, which has been in our family for over 150 years.
In 2007 I started in my current & most challenging role of managing the family farm.
I feel very lucky that my background had prepared me somewhat for this role. After school I completed Bachelor of Science in Agriculture at Melbourne University before working my way around Australia in a range of beef operations including large outback cattle stations, feedlots that fed grain intensively to up to 20,000 cattle and also breeding operations. Subsequently I learned a lot about animal health, nutrition & genetics.
It became clear to me that I do not agree with a lot of things in our beef industry. The intensive grain feeding, the massive use of growth hormones (I know, I used to implant up to 600 a day), the unnecessary stress on the animals with a lot of current management practices, the distance stock was trucked. I didn’t want to eat this beef!
In the beginning we butchered the odd steer or lamb for our own family. Whenever we had friends over they were blown away by the great taste and tenderness. So we tentatively began to sell to a few friends and family, who told their friends and family this began the beginning of Braelands beef & Lamb. I was delighted as this allowed a way to provide the best life for our animals, and a way to keep them in our care from conception to slaughter.
Currently we process up to 60 steers per year, and about 100 lambs.
We do not produce huge quantities so we focus on the quality. Each steer has to be of premium quality for us to include it into our program.
We grow only Hereford & Angus beef, we select for genetic traits for meat quality, marbling as well as temperament. We slaughter at 15 – 24 months of age, and then the carcass hangs for 12 – 14 days for maximum tenderness.
I believe that many people DO want to be proud of the footprint they leave behind on this earth. As a consumer we are directly responsible for the management and treatment of animals by the choices we make.
That said many people do not know how to do this.
My quest is to make a way that is simple, convenient and cost effective for our customers to purchase our grass fed beef & lamb. By doing this you, the consumer, can take control of your food supply, and importantly your health and well being.
We are proud to be able to supply premium quality, real grass fed beef & lamb.
When you buy from us, you are buying direct from the farmer.